HOW TO ORDER
If you would like to place an order for yourself and other members of your household, please click here.
If your organization would like to place a bulk order for an event you are hosting during the month of October, please click here.
The Pink and Blue Awareness Project would not be possible without all of our incredible volunteers! The positions we currently are filling can be found on our volunteer page by clicking the link below. Thank you in advance for your consideration making this project a huge success!
ABOUT THE AWARENESS PROJECT
The Pink and Blue Awareness Project started in Rochester, NY in October 2017 by Jen Chappell, owner of The Cooper Project. She began by making only a few bracelets asked her family and friends wear them during the month of October to honor her son, Cooper, and all of the other babies who sadly did not survive. These few bracelets turned into over 400 bracelets. As the word spread, more and more people wanted a bracelet and some even began to make and give away bracelets themselves.
In 2018, the awareness project grew even bigger. With the help of many amazing people who are also passionate about the cause, we sent over 3,400 bracelets.
In 2019, the Pink and Blue Awareness Project exploded! Volunteers from all across the country made and donated bracelets. The goal was to send out over 10,00 bracelets and we doubled that! The bracelets were shipped out of Rochester, NY to over 20,100 individuals across the United States!
In 2020, the Pink and Blue Awareness project shipped out over 24,400 bracelets! We honored over 230 babies and had over 250 volunteers. Bracelets were sent to every single state across this US this year for the first year ever! We also donated to 47 businesses and charities and 41 medical practices/hospitals.
In 2021, we hope to surpass our 2020 total and continue to raise awareness nationally!
HISTORY OF NATIONAL PREGNANCY AND INFANT LOSS AWARENESS MONTH
In 1988, President Reagan proclaimed the month of October as National Pregnancy and Infant Loss Awareness Month. One our of every four women suffer from either a miscarriage, stillbirth or infant loss. During October especially, we stand by these families to show them they are loved and supported. This month we are dedicated to fighting against the taboo topic of pregnancy and infant loss. We also encourage you to talk about organizations who support and prevent these losses.
ABOUT THE COOPER PROJECT
The Cooper Project provides free, handmade necklaces to mothers in Rochester, NY who have lost a child through stillbirth or infant loss. It is located in Rochester, NY and is owned by Jen Chappell.
To find out more about The Cooper Project, click here.