October 3, 2022
7pm EST
Orders Open
HOW TO ORDER
Free Pink and Blue Bracelet
If you would like to place an order for the 100% Free Pink and Blue bracelet, click below
Organizations
Personalized necklaces, cute coffee mugs, and more!
Silicone Bracelet
If you would like to purchase a Pink and Blue Project silicone bracelet, click below
Medical Providers/ Hospitals
We have a limited amount of Pink and Blue logo coffee mugs available to purchase!
Pink and Blue Apparel
To order Pink and Blue apparel from one of our partner businesses, click below
Businesses
ABOUT THE AWARENESS PROJECT
The Pink and Blue Awareness Project started in Rochester, NY in October 2017 by Jen Chappell, owner of The Cooper Project. She began by making only a few bracelets asked her family and friends wear them during the month of October to honor her son, Cooper, and all of the other babies who sadly did not survive. These few bracelets turned into over 400 bracelets. As the word spread, more and more people wanted a bracelet and some even began to make and give away bracelets themselves.
In 2018, the awareness project grew even bigger. With the help of many amazing people who are also passionate about the cause, we sent over 3,400 bracelets.
In 2019, the Pink and Blue Awareness Project exploded! Volunteers from all across the country made and donated bracelets. The goal was to send out over 10,00 bracelets and we doubled that! The bracelets were shipped out of Rochester, NY to over 20,100 individuals across the United States!
In 2020, the Pink and Blue Awareness project shipped out over 24,400 bracelets! We honored over 230 babies and had over 250 volunteers. Bracelets were sent to every single state across this US this year for the first year ever! We also donated to 47 businesses and charities and 41 medical practices/hospitals.
In 2021, its no surprise that we sent out even more bracelets than ever before- over 35,000 total!
HISTORY OF NATIONAL PREGNANCY AND INFANT LOSS AWARENESS MONTH
In 1988, President Reagan proclaimed the month of October as National Pregnancy and Infant Loss Awareness Month. One our of every four women suffer from either a miscarriage, stillbirth or infant loss. During October especially, we stand by these families to show them they are loved and supported. This month we are dedicated to fighting against the taboo topic of pregnancy and infant loss. We also encourage you to talk about organizations who support and prevent these losses.
FAQs
Please visit our FAQ page for the answers to the most frequently asked questions.
ABOUT THE COOPER PROJECT
The Cooper Project provides free, handmade necklaces to mothers in Rochester, NY who have lost a child through stillbirth or infant loss. It is located in Rochester, NY and is owned by Jen Chappell.
To find out more about The Cooper Project, click here.
