top of page

Pink and Blue Awareness Project


Sponsored by

The Cooper Project


Star Legacy Foundation


In 1988, President Reagan proclaimed the month of October as National Pregnancy and Infant Loss Awareness Month.  One our of every four women suffer from either a miscarriage, stillbirth or infant loss.  During this month especially, we stand by these families to show them they are loved and supported.  This month we are dedicated to fighting against the taboo topic of pregnancy and infant loss.  We also encourage you to talk about organizations who support and prevent these losses like The Cooper Project and Star Legacy Foundation.  You can read more about the organizations below.

This project started in Rochester, NY in October 2017 by Jen Chappell, owner of The Cooper Project.  She began by making only a few bracelets asked her family and friends wear them during the month of October to honor her son, Cooper, and all of the other babies who sadly did not survive.  These few bracelets turned into over 400 bracelets.  As the word spread, more and more people wanted a bracelet and some even began to make and give away bracelets themselves.


WHY am I wearing this bracelet?

There are many reasons why you can wear this bracelet.  The main reason is to spread awareness and talk about the fact that 1 out of 4 women suffer some type of pregnancy or infant loss in their lifetime.


WHO can wear these bracelets?

Anyone!  Women, men, children - you name it!  You do not have to have experienced a loss in order to sport one of these bracelets.  In fact, many people who have worn these bracelets in the past have worn them to show their support for others.

HOW many bracelets can I order?

We suggest that you order bracelets for your immediate family only.  But of course, please share this link for other family and friends to order.  We understand that some of you may have had multiple losses and for that we are so, so sorry.  Since this project is completely free, we ask that you wear only one bracelet per person.  That being said, do whatever feels right in your heart.

WHAT do I do when I receive my bracelet?

Put it on, double knot it tight, then cut off the excess string if necessary.  Wear it until October 31st, 2018 or as long as you like!  

HOW do I spread awareness?

After you receive your free bracelet, we ask you to do the following:

  1. Follow The Cooper Project and Star Legacy Foundation on Facebook.

  2. Post a picture of you wearing your bracelet on social media with the hashtag #pinkandblueawarenessproject and a brief description of why you are wearing it.  We also suggest that you tag at least 3 other friends in your post to help spread awareness.

  3. Talk about why you are wearing your bracelet!  Let everyone know that Star Legacy Foundation is the leading nonprofit organization in the United States with a mission to reduce pregnancy loss.

HOW long do I wear it for?

You can sport this bracelet as long as you like, but we encourage you to wear it as soon as you receive it up until October 31st.  We still have some individuals wearing their October 2017 bracelets!

HOW do I order a bracelet(s)?

Visit this link to order your FREE bracelets!

WHAT are other ways I can support this awareness project?

You can make a donation to Star Legacy Foundation or The Cooper Project.  Read about the missions of each of these two amazing sponsors below.


The Cooper Project

The Cooper Project provides free, handmade necklaces to mothers in the United States who have lost a child through stillbirth or infant loss.  It is located in Rochester, NY and is owned by Jen Chappell.


To find out more about The Cooper Project, click here.

Star Legacy Foundation

The Star Legacy Foundation is a 501(c)(3) non-profit organization dedicated to reducing pregnancy loss and neonatal death and improving care for families who experience such tragedies.  We are a community of families, health professionals, researchers, policy makers, and individuals dedicated to helping every pregnancy have a happy ending.

Our mission is to increase awareness, support research, promote education, and encourage advocacy and family support regarding stillbirth, pregnancy loss, and neonatal death.


To find out more about Star Legacy Foundation, visit

Anchor 1
bottom of page