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Pink and Blue Awareness Project 2020


Sponsored by

The Cooper Project


In 1988, President Reagan proclaimed the month of October as National Pregnancy and Infant Loss Awareness Month.  One our of every four women suffer from either a miscarriage, stillbirth or infant loss.  During this month especially, we stand by these families to show them they are loved and supported.  This month we are dedicated to fighting against the taboo topic of pregnancy and infant loss.  We also encourage you to talk about organizations who support and prevent these losses.

This project started in Rochester, NY in October 2017 by Jen Chappell, owner of The Cooper Project.  She began by making only a few bracelets asked her family and friends wear them during the month of October to honor her son, Cooper, and all of the other babies who sadly did not survive.  These few bracelets turned into over 400 bracelets.  As the word spread, more and more people wanted a bracelet and some even began to make and give away bracelets themselves.

In 2018, the awareness project grew even bigger. With the help of many amazing people who are also passionate about the cause, we sent over 3400 bracelets.

This year, we hope to send out over 10,000 bracelets. Amazing people from across the country have been working tirelessly to make bracelets. Many are doing it in honor of a little one they lost. Order your bracelet and help support our cause!!! 


WHY am I wearing this bracelet?

There are many reasons why you can wear this bracelet.  The main reason is to spread awareness and talk about the fact that 1 out of 4 women suffer some type of pregnancy or infant loss in their lifetime. In the past it has been "taboo" to talk about losses- we want to smash that taboo!!! 


WHO can wear these bracelets?

Anyone!  Women, men, children - you name it!  You do not have to have experienced a loss in order to sport one of these bracelets.  In fact, many people who have worn these bracelets in the past have worn them to show their support for others.

HOW many bracelets can I order?

We suggest that you order bracelets for your immediate family only.  But of course, please share this link for other family and friends to order.  We understand that some of you may have had multiple losses and for that we are so, so sorry.  Since this project is completely free, we ask that you wear only one bracelet per person.  That being said, do whatever feels right in your heart.

WHEN will I receive my bracelet(s)?

If you placed your order on August 20th 2019, you should receive your bracelet(s) by September 24th, 2019.  If you did not receive them by this time, please email

WHAT do I do when I receive my bracelet?

Put it on, triple knot it tight, then cut off the excess string if necessary.  Wear it from October 1st-  October 31st, 2019 or as long as you like!  

HOW do I spread awareness?

After you receive your free bracelet, we ask you to do the following:

  1. Follow The Cooper Project on Facebook and Instagram.

  2. Post a picture of you wearing your bracelet on social media with the hashtag #pinkandblueawarenessproject and a brief description of why you are wearing it.  We want to share LOTS of your pink and blue pictures!!!   Remember, we can't see your picture if your profile is private! 

  3. Talk about why you are wearing your bracelet!

HOW long do I wear it for?

You can sport this bracelet as long as you like, but we encourage you to wear it as soon as you receive it up until October 31st.  We still have some individuals wearing their October 2018 bracelets!

HOW do I order a bracelet(s)?

Visit this link to order your FREE bracelets! The order form will be open August 20th, 2019 at 5PM EST. 

WHAT are other ways I can support this awareness project?

You can make a donation to The Cooper Project.  Read about the missions of this amazing organization below.


The Cooper Project provides free, handmade necklaces to mothers in the United States who have lost a child through stillbirth or infant loss.  It is located in Rochester, NY and is owned by Jen Chappell.


To find out more about The Cooper Project, click here.

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